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What drives users online?

The Online Publishers Association and the Media Management Center at Northwestern University recently identified 22 experiences that "describe and define of how people interact with and relate to digital media, and determined how each of those specific experiences impact site usage."









































TOP USAGE DRIVERS
Experience Rank
Entertains, absorbs me 1
Looks out for people like me 2
Regular part of my day 3
My personal timeout 4
A credible, safe place 5
Connects me with others 6
Touches me and expands my views 7
Makes me smarter 8
Turned on by ads 9
Easy to use 10
Helps and improves me 11
Worth saving and sharing 12

Jul 15, 2005 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(1)



Discussion

1 comments about 'What drives users online?'

gtuokftu

Posted by Ivelisse at July 15, 2005 11:36 AM



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