Are full-text RSS feeds smart for news publishers?
InfoWorld is now publishing full text feeds that include graphical advertising, a text ad, and related links, says Matt McAlister, VP & General Manager, Online.
"There are 2 important questions that we'll have to keep assessing as we go down this path:
1) What impact does the additional exposure of content in our feeds have on our site traffic? Will people visit the web site less?
2) We have a lot of revenue drivers on every page of the site. So, will the advertising revenue from the feeds make up the difference in lost traffic value?"
Jun 18, 2005 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)
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