How the Web extends reach

Two new reports on how the Web extends news organizations reach (pointed out by Morris Digital Works' Steve Yelvington):

• A Scarborough Research analysis found that newspaper websites are contributing significant numbers of readers who do not necessarily read the printed publications, resulting in larger audiences overall.
• New Nielsen//NetRatings research shows that a significant 21 percent of Web users who read newspapers have transferred their readership primarily to the online version, while a majority, or 72 percent, of online users who consume newspapers primarily still access print editions. Seven percent of online users who consume newspapers split their time evenly between the online and offline editions.

Jun 24, 2005 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)

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