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Study: How news organizations practice convergence

Half of the television station news operations in the United States
have a news partnership with a newspaper, according to researchers at Ball State University, who recently finished the first nationwide study of television news convergence routines. The results mirror those from a 2004 Ball State study of the nation�s daily newspaper editors.

Among the findings:

• Television newsrooms are more likely than newspapers to run their partner�s logos and to encourage their audience to view their partner�s enterprise stories. On the other hand, newspaper reporters are more likely to appear on broadcasts than TV reporters are to write stories for the newspaper.

• More than four-fifths � 82.4 percent � of the responding news
directors say their partner�s logo appears on their television newscast at least weekly. By comparison, only 28 percent of
newspaper editors in the previous study said that their
partner�s logo appeared in the news columns of their
newspaper at least weekly. In fact, almost a quarter of editors
� 23.4 percent versus 7.9 percent of news directors � said
their partner�s logo never appears in their news columns or
broadcasts.

• A majority of television stations and newspapers � 62.3
percent and 70.1 percent respectively � do not spend time
during their news meetings discussing how to promote their
partner�s content. Still, 20.2 percent of the television stations
and 13 percent of the newspapers devote time to such
activities at least once a week, reinforcing the idea that a
small group of newspapers appears committed to the
promotional opportunities offered by convergence
partnerships.

• Television stations are more likely to share partial lineups of
stories they are planning to run than they are to share a
complete lineup. While 29.5 percent say they share a
complete lineup with their partner at least once a week, 34.6
percent say they share a partial lineup at least a once week.
Similarly, while 50.9 percent say they never share a partial
lineup of stories, 65.2 percent say they never share a
complete lineup.

• At least once a week, 39.3 percent update their partner
throughout the day on the progress of stories they are
reporting. Slightly more � 45.5 percent � say they never
update their partners.

• Newsrooms are likely to share video or photographs if one of
the partners misses or chooses not to cover a story. Nearly a
third of news directors � 27.7 percent vs. 21.6 percent of
editors � say they do so at least weekly.

• Although almost two-thirds of news directors � 64.3 percent
� say they never share physical resources, such as allowing a
newspaper photographer to ride in the station�s helicopter or
work from a bureau office, 28.7 percent say they do so at
least once a month.

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