Study: How news organizations practice convergence
Half of the television station news operations in the United States
have a news partnership with a newspaper, according to researchers at Ball State University, who recently finished the first nationwide study of television news convergence routines. The results mirror those from a 2004 Ball State study of the nation’s daily newspaper editors.
Among the findings:
• Television newsrooms are more likely than newspapers to run their partner’s logos and to encourage their audience to view their partner’s enterprise stories. On the other hand, newspaper reporters are more likely to appear on broadcasts than TV reporters are to write stories for the newspaper.
• More than four-fifths – 82.4 percent – of the responding news
directors say their partner’s logo appears on their television newscast at least weekly. By comparison, only 28 percent of
newspaper editors in the previous study said that their
partner’s logo appeared in the news columns of their
newspaper at least weekly. In fact, almost a quarter of editors
– 23.4 percent versus 7.9 percent of news directors – said
their partner’s logo never appears in their news columns or
broadcasts.
• A majority of television stations and newspapers – 62.3
percent and 70.1 percent respectively – do not spend time
during their news meetings discussing how to promote their
partner’s content. Still, 20.2 percent of the television stations
and 13 percent of the newspapers devote time to such
activities at least once a week, reinforcing the idea that a
small group of newspapers appears committed to the
promotional opportunities offered by convergence
partnerships.
• Television stations are more likely to share partial lineups of
stories they are planning to run than they are to share a
complete lineup. While 29.5 percent say they share a
complete lineup with their partner at least once a week, 34.6
percent say they share a partial lineup at least a once week.
Similarly, while 50.9 percent say they never share a partial
lineup of stories, 65.2 percent say they never share a
complete lineup.
• At least once a week, 39.3 percent update their partner
throughout the day on the progress of stories they are
reporting. Slightly more – 45.5 percent – say they never
update their partners.
• Newsrooms are likely to share video or photographs if one of
the partners misses or chooses not to cover a story. Nearly a
third of news directors – 27.7 percent vs. 21.6 percent of
editors – say they do so at least weekly.
• Although almost two-thirds of news directors – 64.3 percent
– say they never share physical resources, such as allowing a
newspaper photographer to ride in the station’s helicopter or
work from a bureau office, 28.7 percent say they do so at
least once a month.
Aug 24, 2005 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)
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