BBC sends traffic elsewhere
Since the BBC introduced its Newstracker feature, which links stories to related headlines on other sites, the number of readers clicking though to stories on other sites has almost doubled.
In July, the feature let to 1,487,860 click-throughs to outside news sites, up from 847,816 in June.
"Linking out to other sites is fine by me," says BBC news online editor Pete Clifton. "If it helps someone triangulate in the privacy of their own room, that's fine by me, and we should always be confident that people will want to return to us."
Aug 29, 2005 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)
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