Local news traffic soars from Hurricane Katrina

More online traffic data, this time from comScore Media Metrix, shows huge traffic leaps for local news sites covering Hurricane Katrina.

Media Metrix reports:

NOLA.com, the Web home of the New Orleans Times-Picayune newspaper owned by Advance Publications, saw its traffic increase by 277 percent from July to 1.7 million visitors in August. Meanwhile, New Orleans' CBS affiliate WWL-TV, owned by Belo Corporation, saw visitation to its site, WWLTV.com, increase by 258 percent to 878,000 for the month.

"Sites with specific local content rarely see this kind of growth, but the Internet allowed the entire nation to access information straight from the epicenter of the disaster," said Peter Daboll, president and CEO of comScore Media Metrix. "This pattern underscores the continuing concern and support that all Americans have expressed in the wake of Hurricane Katrina."

During August 2005, more than 39 percent of NOLA.com's 1.7 million visitors came from the South Central regions, which contain eight states including Louisiana, Mississippi, and Alabama. This means that well over half of the remaining traffic to NOLA.com originated in other parts of the country safely located outside the storm's path. The Pacific region accounted for 10 percent of NOLA.com visitors, while the upper Midwest states of Illinois, Indiana, Michigan, Ohio and Wisconsin collectively contributed 11 percent of the site's audience.

Sep 21, 2005 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)

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