Wall Street Journal Asia design to fuse print, online content
The Wall Street Journal Asia will relaunch Oct. 17 with a new tabloid design that "fuses" print and online content.
Developed by legendary newspaper design guru Mario Garcia, the newspaper will include icons and Web page addresses that direct readers to content that appears only online, such as full-length interviews, videos and photo essays. In addition, thumbnail photos on each page of the newspaper are precisely the same size as cellphone screens.
"We know that readers read the newspaper, but we also know that they connect several times a day on mobile devices, laptops and in the office," Garcia told AsiaMedia. "Fusion is only now coming to the newsroom, but the fusion has already taken place in the minds of the readers."
In the future, Garcia said, he may advocate directing readers at the end of an article to other similar news items or features, such as Amazon.com does -- or even more radically, pointing readers to content outside the company.
"The internet is a jungle of information. The newspapers that will survive will be great at the concept of 'send me'. At the end of an article on Alan Greenspan you tell the reader he is on the front cover of the current Time magazine. I see in the future bibliographies at the end of every reporter's article."
Oct 03, 2005 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)
Discussion
0 comments about 'Wall Street Journal Asia design to fuse print, online content'Post a comment
Site Map
