Behind the Scenes: MyPI

The Seattle Post-Intelligencer's Mike Thompson tells CyberJournalist.net more about seattlep-i.com's cool new personalization modules:

The feature did take 3-4 weeks, but that also included adding RSS feeds for every module that didn't have one and having our CMS handle it all (before, it was a separate process).

Your point about people not always using the 'my' products is why I tried a couple things differently. We picked default modules (top AP, most read/printed/emailed) because they often include some rather interesting headlines. So even if people don't personlize it, there is still a good chance they might use the feature.

We also hoped to entice the one-stop-shoppers (people following a link to our site) to stick around a little longer.

We'll see if the feature catches on. If it does, it not only will increase page views but also has the possibility of creating some very targeted advertising opportunities.

Dec 05, 2005 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(1)

Discussion

1 comments about 'Behind the Scenes: MyPI'

Dube, dude, I already read Mike's comment on your post here: http://www.cyberjournalist.net/news/003042.php -- this repackaging of existing content you did here just wastes your loyal readers' time.

Posted by freejoe76 at December 5, 2005 8:22 PM

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