Dispelling the myth of declining newspaper readership
Newspaper publishers are beginning to weave online figures into their total audience numbers.
"A Web site's audience measurement is an increasingly valuable piece of data that, when added to the print data, shows that newspapers are in fact reaching more people than ever -- even if many of those readers do not yet pay for the privilege," reports E&P.
"We have for years allowed ourselves to be held hostage to one metric only," says Jay R. Smith, chairman of the Newspaper Association of America (NAA) and president of Cox Newspapers Inc. "Newspapers have for the last couple of years been finding whole new pockets of audiences for which they get no credit."
Dec 04, 2005 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)
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