The Daily Paper of Tomorrow

"Building communities and businesses around community-created content was not invented by MySpace.com," says Business Week's Jon Fine. "One bright spot for the Reader's Digest Assn. is Reiman Publications, which runs a host of homey, ad-free titles that lean heavily on reader-written contributions. Is there a sufficient subcultural pulse in your city to pull off a mini-myspace? Are locals writing hobbyist blogs that you can build about.coms around? There have always been more talented content creators than full-time jobs for them; the platform of the Net makes them visible. Do you want them inside your tent as partners or outside it as competitors?"

Jan 06, 2005 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)

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