Larry Kramer: 'People want judgment'

CBS Digital Media President Larry Kramer says:

I definitely think people want judgement. . . .In the news gathering, in the news operations, the magic is still a combination of things. It's giving people what they want and what we think they need to know. . . .At MarketWatch, it was the reason we never did a (personalized) ``My MarketWatch'' page. Our front page was core and central to what we did. People were getting from us our take on the news. We had a very active news desk. It was our secret weapon. We actually had humans editing and doing the front page on the Web. Everyone else was automating that process. And we had people really manipulating, like we do here, how things appear, based on our opinion of what's important. And that's one of the things you want when you come to our site, is the CBS News we think is important and why.

Jan 19, 2006 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)

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