BBC's audience turns to web first

Here's an interesting bit of data that shows how online is emerging as a key resource for UK opinion leaders.

The BBC has done an ongoing survey asking opinion leaders about the news and which BBC service they would turn to for information about a major national or international event.

The BBC News website is now their number 1 choice by a wide margin. Thirty-two percent cited it first, with the next specified service News 24, BBC's rolling TV news channel, at 15 percent. The website's 32 percent rating is up from 8 percent in October 2004.

"That's an extraordinary rise and a great tribute to the work of people across every department," said Pete Clifton, Editor-in-Chief of News Interactive.

Jan 23, 2006 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)

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