Yahoo: 'A 21st-century media company'

"It's a 21st-century media company," Yahoo's Terry Semel said. "The difference between the more traditional media companies and companies like Yahoo is all about technology, and the two — technology and media — totally marry each other."

Semel says he sees the company's original content efforts as small steps toward figuring out what works on the Internet. But he and his colleagues are clearly more enamored of the prospects for distributing so-called old-media content. "Yahoo wants to create an environment where people can find all the content they want," said Dan Rosensweig, Yahoo's chief operating officer. "That's why we're going to be a great partner to the media companies."

January 29, 2006 | BY JONATHAN DUBE