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Blogs to Riches

Elizabeth Spiers, formerly of Gawker and MediaBistro, is planning on launching her own blog empire.

Her company is backed by two angel investors—Carter Burden, head of the Webhosting company Logicworks, and Justin Smith, president of The Week, a news magazine.

According to a New York Magazine article about how people are making a fortune on blogs:

Their first blog, launching in March, will be called Dealbreaker, and devoted to Wall Street gossip. Her advertisers would be? “For Wall Street? Pretty much everybody,” she says. “It’s a high-income demographic, pretty attractive.” The start-up money lets her pay for a full-time blogging staff, which she’ll need since she wants her writers to actually do reporting and break news. And this, she argues, is the future of the professional blogosphere.
“It’ll be more like the mainstream media, really,” she adds. “Blogging is increasingly becoming a survival of the fittest—and that all boils down to who has the best content. The blogs that are going to stand out are the ones who break news and have credibility.” Plus, it can’t hurt that Wall Street scuttlebutt is one of the last truly huge unfilled niches in the Manhattan blogosphere. “This is a business, and we’ll build business infrastructure from the get-go.”

Discussion

1 comments about 'Blogs to Riches'

'Taint nothing new. back in the (really) old days of just print I worked for industry publications that did all of the sober reporting stuff about companies and markets, and that also collected contract prices that others based their contracts on etc. etc.

All of which (people told me) they did read. But the "must read" by far was the regular gossip page we ran about doings in town (London) and within the industry. All about who was moving where, who was thinking of moving where, overheard snippets at parties, who was sleeping with who and so on.

Spiers' blogs are the medium, not the method, it's just a new channel for getting this kind of stuff out there. The actual attraction -- the gossip -- is as old as the human animal itself.

Let's see how fast the WSJ and other prim outlets respond to these blogs. That'll show if there's a demand there or not. My guess is she'll make a lot of money.

Posted by Hullite at February 22, 2006 10:47 AM