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Yahoo backs away from original content plans

Yahoo is scaling back plans to produce original content, such as sitcoms, talk shows and other television-style programs, and will instead focus on content acquired from other media companies and submitted by users.

The site is not going to cancel its first high-profile efforts at original programming — "Kevin Sites in the Hot Zone," a series of war reports, and "Richard Bangs Adventures," travelogues about unusual locales -- but it is shelving other other initiatives, like a revival of "The Runner," an elaborate reality concept Mr. Braun originally developed for ABC.

"I didn't fully appreciate what success in this medium is really going to look like," Lloyd Braun, the head of Yahoo's Media Group, said. "This is not about creating one-off hits like in my old business. That is not going to create a sustainable competitive advantage over the long term....

"I now get excited about user-generated content the way I used to get excited about thinking about what television shows would work."

Mar 05, 2006 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)



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