Newspaper includes CD-ROMs
The Dallas Morning News has included CD-ROM copies of Hollywood Previews magazine -- including reviews, trailers and ads -- in certain Suday issues.
According to the New York Times: Simply publishing a Web site address in the paper and expecting readers to visit that site "is really a leap of faith," said Henry Williamson, the president of newspaper syndication for iMedia, which produces Hollywood Previews. "We want a captive audience, we want a tangible product."
Mar 08, 2006 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)
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