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WSJ.com redesigns

The Wall Street Journal Online launched its first significant home-page redesign since 2002, improving navigation and adding a series of new personalization options.

PRESS RELEASE

Wall Street Journal Online Launches Home-Page Redesign To Enhance Ease of Use

Now Has State-of-the-Art Navigation and Design, Enhancing Personalization

NEW YORK — The Wall Street Journal Online launched its first significant home-page redesign since 2002 in order to enhance the site’s ease of use, and added new options to its industry-leading personalization features.

“The site now has what we believe is the state-of-the-art online-user experience, with new navigation and design to help our readers more easily find the news, features and tools that matter most to them,” said Bill Grueskin, managing editor, The Wall Street Journal Online. “Readers will still receive the type of news and information they demand, and at the same time will find the page easier to use and more visually appealing.”

Here are some highlights of the redesigned home page:

* Additional navigation to key site features: The Online Journal now has new links on the top of the page and in the left-side navigation bar to serve as a guide to “My Online Journal,” “Research & Tools,” “Online Exclusives” and “Today’s Newspaper.”
* Personalization changes: The Online Journal has launched a new page, “My Online Journal,” on which subscribers can find their personalized news in an easily scannable, full-page format. This news also appears in a scrolling box on the right side of the home page. Previously, this appeared only on the home page at the lower right. Readers now can add up to 10 companies, industries, columnists and topics — up from the previous five.
* “At a Glance” headlines: The home page has added sections highlighting headlines from each main section — including Markets, Technology and Opinion — to allow users to more easily see what’s new at a glance.

The Online Journal expects the changes, which were based on customer feedback and research, to be popular with advertisers as well as readers. The site has made the main display advertisement on the page more prominent, allowing advertisers to maximize their brand impact.

“This is just the beginning of our efforts to make the home page, and the rest of WSJ.com, more useful to our readers and advertisers,” said Gail Griffin, general manager, The Wall Street Journal Online.

Later this week, the site will begin updating the What’s News section of the home page dynamically as news is published — using AJAX technology — so the freshest news will always be displayed automatically without users having to refresh the page. Breaking-news headlines also will display dynamically in real time as they are published at the top of the What’s News section, again without users having to refresh the page. This new presentation of news, created by Dow Jones Labs, will be called “LiveNews.”

The Online Journal plans to roll out additional new features and enhancements to its news personalization and search capabilities in the weeks and months ahead as part of an increased focus on providing new, innovative ways of delivering the news to readers. The Company recently created Dow Jones Labs, a research-and-development unit, to help drive innovation among its Web sites, which in addition to the Online Journal includes MarketWatch and Barron’s Online.

Mar 19, 2006 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)

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