Magazines play catch-up on Net
Hearst Magazines has belatedly created a digital unit to develop and coordinate its titles (including Cosmopolitan, Redbook and Seventeen) online. "We want our brands and unique editorial perspectives to be available to our consumers wherever and whenever they desire," Hearst Magazines President Cathleen P. Black tells Ad Age. They're following in the footsteps of other traditional publishing powerhouses such as Time Inc. and Hachette Filipacchi, both of which recently moved to put more resources online.
Mar 28, 2006 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)
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