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Searchable, not scrapable

A new report from a top media industry consultant says print magazines need to figure out how to use search engines to drive traffic to their online properties without losing value by letting all their content by "scraped" by search engines. The report says magazines should learn from the newspaper industry's mistakes.

Apr 26, 2006 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)



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