Newspaper aims to succeed without paper
Colorado Springs's High Plains Messenger is a new community newspaper attempting to publish entirely online.
At a time when traditional publications are having trouble translating online readers to dollars and cents, Messenger aims to support a full-time editorial and advertising staff solely from revenues generated by its website. There's no print edition now, and none is planned. And unlike online publications such as Slate and Salon, which boast a national reach (if not a consistently high profit margin), Messenger means to focus on a much smaller market: the Springs, a burg with a population just over 360,000.
May 17, 2006 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)
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