Online Newspaper Ads Gaining Ground on Print
Newspaper print ad spending in the first three months of 2006 increased only 0.3 percent, to $10.5 billion, over last year, while spending for online advertising surged 35 percent.
"I think the handwriting is kind of on the wall that there is a large migration to the Web," said Colby Atwood, a newspaper analyst and a vice president at Borrell Associates. "Increasing amounts of revenue and focus should be on the online properties. This is a transition that's taking place over several years here. It's not happening overnight, but it's definitely happening.
"The tail is beginning to wag the dog."
Jun 12, 2006 | E-MAIL | SAVE | PRINT
| PERMALINK
| DISCUSS(1)
Discussion
1 comments about 'Online Newspaper Ads Gaining Ground on Print'english bulldog adorption for inforation contact awescopetee@yahoo.co.uk
Posted by emmanuel at October 20, 2007 10:58 PM
Post a comment
Site Map
