Technology Review adds video
MIT’s Technology Review magazine has launched a video series that are like mini-documentaries.
Technology Review Introduces Video Microdocumentaries on Web to Complement Print Content
CAMBRIDGE, Mass.--Technology Review has launched a highly produced video series of webisodes on its web site, www.technologyreview.com, that will complement and enhance its print-edition content. MIT's magazine of innovation teamed with filmmaker Upland Productions to produce the video and Internet TV pioneer Brightcove to provide distribution and delivery services, to augment Technology Review's coverage. Both companies are in Cambridge, Mass.
The initial documentary augments the feature "New Life for Stem Cells," appearing in Technology Review's May/June 2006 issue. That investigative piece examines the fallout from the shocking fraud case in South Korea, as researchers renew their race to clone stem cells. The feature finds that success could mean a new era of more realistic disease models and safer, life-saving regenerative medicine.
The online documentary, "Stem Cell Research: Understanding All Disease," produced by Upland, explores how unlocking the code of stem cell differentiation is the key to understanding disease and discovering cures.
Technology Review Publisher and Editor-in-Chief Jason Pontin notes "with the growth of our online presence, we always are looking for innovative ways to deliver the insight, analysis and features to our readers expect."
The innovative approach to video has already attracted the attention of potential advertisers and is expected to add considerable value to Technology Review Inc.'s product group.
The July/August documentary will augment "Getting Around Oil: Energy in the 21st Century," an examination of future energy sources in the absence of inexpensive oil. "The TR 35," Technology Review's annual introduction to 35 innovators under the age 35 representing the future of technology, will receive documentary treatment in conjunction with the September/October issue.
In addition to the stem-cell research video, five others were launched including a statement by Pontin, and four short documentaries for "MIT Technology Insider," Technology Review's premium monthly newsletter. Upland Productions produced the four Insider episodes to highlight research group at MIT whose work is groundbreaking but not yet well-known. "With Upland as our partner," says Pontin, "we will aggressively grow our online multimedia presence."
Pontin noted that Brightcove "provides an elegant and effective means for Technology Review to launch our content online, while streamlining the process of managing content, advertising and reporting."
"It's amazing to see a respected print publisher extend their brand into a new medium as they have," said Eric Elia, Brightcove's vice president of programming. "Technology Review and their partner Upland Productions have taken full advantage of the Brightcove service by building a deeply branded and monetized Internet TV channel."
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