Web-design guru on blogs, RSS, more
Jakob Nielsen: Certainly you can have blogs that function as newsletters, updated on a regular basis. But they don't tend to do that. They don't tend to have that same sort of publishing discipline: having a publication schedule and surveying this week's or this day's events. They could, of course, but they don't tend to.
WSJ: What you are saying is heresy to some bloggers, who insist it's very important to use blogs to have a "conversation" with customers.
Jakob Nielsen: That will work only for the people who are most fanatic, who are engaged so much that they will go and check out these blogs all the time. There are definitely some people who do that -- they are a small fraction. A much larger part of the population is not into that so much. The Internet is not that important to them. It's a support tool for them. Bloggers tend to be all one extreme edge. It's really dangerous to design for a technical elite. We have to design for a broad majority of users.
Jun 22, 2006 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(2)
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2 comments about 'Web-design guru on blogs, RSS, more'I noticed you were offline for a little while and it made me think what a big loss it would be if cyberjournalist.net's data were lost. Glad you're back up, hope you're backing up!
Posted by Lisa Williams at June 22, 2006 12:39 PM
By Nielsen's logic we shouldn't call cell phones, cell phones because most people don't understand the technology. Maybe we should call them wire free phones. Unfortunately, that will get confusing when Chicago, San Francisco, Philadelphia, et al get citywide wi-fi and wireless VOIP becomes commonplace. Maybe it's ridiculous to change a name because the users don't have a perfect understanding of the underlying technology.
Posted by conceptual at June 22, 2006 3:16 PM
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