Web extends reach of all media
Consumers often use the Web consecutively or simultaneously with television, radio and other media, allowing it to offer significant support, according to a study by the Online Publishers Association. The research showed that the Web is a powerful tool for extending the reach of other media.
More specifically, the research found that the Web increased the reach of television by a remarkable 51 percent in the morning, 39 percent in the middle of the day, and 42 percent in the afternoon. With magazine advertising, the impact is even greater -- the Web more than doubles the reach of magazines.
Jun 28, 2006 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)
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