Newspaper sites attracting newspaper readers

Belden Associates, a newspaper research firm, reports that just 37 percent of newspaper site users are regular visitors, and only 27 percent visit daily, according to Media Life Magazine.

In its study, Belden also found that newspaper site audiences have aged five years over the past five years, even though overall newspapers' online audience continues to grow. That, says Greg Harmon, Belden's director for interactive, "is pointing to the fact that newspaper web sites are drawing people who are already newspaper readers."

Harmon says publishers can change that by offering the right content on their sites. "The battle for 18-34s is by no means lost if publishers take advantage of the content-building opportunities that are available to them," says Harmon.

Jul 17, 2006 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)

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