Multiplatform strategy for CBS News
When Katie Couric takes over on “The CBS Evening News” Sept. 5, the broadcast will be supplemented with on-demand, extended Webcast interviews that are done by Couric or other CBS correspondents; a weblog; and daily on-camera Web rundowns of the news lineup for the television broadcast that evening.
Jul 17, 2006 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)
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