Gawker, Yahoo end deal

Gawker and Yahoo have ended their deal to distribute Gawker blog content on the portal.

"The bald truth is that the deal, which we announced in November, garnered way more attention than we expected, but less traffic," says Gawker's Nick Denton. "A few new readers probably discovered Gawker, or one of the other four sites that we syndicated to Yahoo. I doubt many of them stayed. Yahoo has a mass audience; Gawker appeals to a peculiarly coastal, geeky and freaky demographic. And these people are more likely to come to our sites through word of mouth, or blog links, or search engine results, or Digg, not because of a traditional content syndication deal."

Jul 20, 2006 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)

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