Customer Satisfaction in News Sites Mismatched with Ad Spend

Online news readership continues to take audiences from television and newspapers and brings ad dollars with them. However the "American Customer Satisfaction Index, Annual eBusiness Report" August 2006 study from ForeSee Results finds little improvement in online news sites, Clickz reports.

The consistent C grade is attributed to the commoditization of "facilitator" sites like Google and Yahoo, compared with broadcast and print forms. "When they get online, they lose the personality that's being driven by the kind of reporting and the personalities that are on TV [counterparts]," said Larry Freed, online satisfaction expert and president and CEO of ForeSee Results.

Freed recommends creating personality on news and content sites,

Aug 17, 2006 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)

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