Hostage: The Jill Carroll Story' Generates Record Web Site Traffic for The Christian Science Monitor
The Christian Science Monitor says the newspaper's 11-part, multimedia series, "Hostage: The Jill Carroll Story," is generating record visitor traffic levels at www.csmonitor.com.
When the series went fully live on Mon., Aug. 14th, more than 450,000 unique visitors flooded the site during the next 24 hours, making it one of the top-ranked newspaper web sites in the country for that period. Page views broke through the 1 million mark on Monday and soared to more than 1.5 million page views on Tuesday. This represented a massive increase from the site's July average of 121,247 page views per day.
Interestingly, much of the visitor traffic is coming from major news outlets and consumer portals, such as CNN, AOL and Yahoo, which are providing excerpts of the series and linking back to the newspaper's web site.
The Jill Carroll series has also been effective at exposing new readers to The Christian Science Monitor brand. During the first two days of the series, the number of new visitors to the site rose to more than seven times its daily average in July. The series, which features online videos, image galleries, RSS feeds and podcasts, also proved extremely sticky, with the percentage of visitors viewing two or more pages rising from an average of 22 percent in July to more than 63 percent during the first two days of this week.
Aug 17, 2006 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)
Discussion
0 comments about 'Hostage: The Jill Carroll Story' Generates Record Web Site Traffic for The Christian Science Monitor'Post a comment
Site Map
