Reality Check: Blogs, Pods, RSS

While marketing prognosticators and technophiles rush into the future, raving about the next big content delivery system or ad model, the fact is most Americans -- notably adults with steady incomes -- still get their content the old-fashioned way, from TV, print and Internet ads, Advertising Age reports.

According to Jupiter Research, 7% of American adults write blogs and 22% read them; about 8% listen to podcasts and 5% use RSS feeds. According to a separate study by WorkPlace Print Media, 88% of the at-work audience doesn't even know what RSS is. And recent data from word-of-mouth research group Keller Fay indicate 92% of brand conversations were taking place offline -- far more than the commonly assumed rate of 80%.

Aug 24, 2006 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(1)

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1 comments about 'Reality Check: Blogs, Pods, RSS'

Very interesting. But this Reality Check lacks context.

It would also be helpful to have year-over-year comparisons.

What does the trend line look like? More of a context would provide additional insight into the long-term picture.

Thanks for this piece.
The Frugal Duchess www.sharonhr.blogspot.com

Posted by Frugal Duchess at August 27, 2006 10:27 AM

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