Toronto Star launches N. America's first downloadable PM newspaper
The Toronto Star is launching North America's first afternoon downloadable newspaper, "Star P.M." Star P.M. is free and will be available at www.thestar.com/starpm every
weekday afternoon at 3:30 p.m. starting September 5, 2006.
Star P.M. is an eight-page downloadable pdf newspaper that prints in colour or black and white on 8 1/2 X 11 paper from any computer. Star P.M. is a 'Click and Carry' news package that compiles the breaking news of the day, with a diversions page that includes a crossword puzzle and a SUDOKU puzzle, and the information readers need for the evening ahead: traffic conditions, road closures, weather, recipes, TV highlights and more. In addition, Star P.M. will offer readers a choice of four additional pages about popular topics of interest:<<
- Sports Extra;
- Lifestyle: Food, drink, and more
- Click!: a page for younger adults; and
- People: a wrap up of people in the news, celebrities and
gossip
>>"Star P.M. will satisfy the afternoon craving for breaking news about the things that matter to Torontonians," said Michael Goldbloom, Publisher, Toronto Star. "With up-to-the-minute news, weather, transit and traffic reports in an easy-to-read printable format, Star P.M. will complement the Toronto Star and thestar.com - providing many readers with the news they want, in the format that best meets their needs."
Star P.M. is free and will be posted daily on www.thestar.com/starpm at 3:30 p.m. Readers are invited to sign up at www.thestar.com/starpm to receive an email alert that lets them know that the afternoon downloadable newspaper is ready. The email alert will be delivered at 3:30 p.m. with direct links to Star P.M. All those who sign up to receive the email alert before September 17, 2006 will be entered into a draw to win one of five $1,000 cash prizes.
Aug 29, 2006 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(3)
Discussion
3 comments about 'Toronto Star launches N. America's first downloadable PM newspaper'Not true! The Pittsburgh Tribune-Review has been publishing Pittsburgh PM for a few years now and as fully downloadable newspaper. And, it isn't just 8 pages - tonights edition was 32 pages. Go to:
http://www.pittsburghlive.com/x/pittsburghtrib/news/tribpm/download/
Posted by Steve Myers at August 29, 2006 10:31 PM
I'm curious to see what you're doing.
Posted by morris wolfe at September 5, 2006 5:28 PM
The Columbia Missourian has also been publishing a downloadable PDF edition for about a year (since Sept 14, 2005). Unlike the Tribune-Review, it's a version of the paper that's fully redesigned for the Web. Also, unlike the Toronto Star effort, it's complete with hyperlinks, multimedia and built-in navigation links. I've already let the Star know that theirs isn't the first.
To see the eMprint edition, you can subscribe (for free) at http://www.columbiamissourian.com/emprint
Posted by Rob Weir at September 5, 2006 5:42 PM
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