'Act like two guys in a garage'

At the J-Lab Citizens Media Summit at the Online News Association conference, Steve Yelvington, VP of strategt and content for Morris Digital Works, says BlufftonToday free hyperlocal community newspaper - with a strong online component - is building a stronger community.

Everyone gets a blog, photo galleries, and social networking. They have 6,000 VOLUNTARY registrations in a community of 16,000. And about 79,000 unique visitors and 700,000 page views a month.

The best thing about BlufftonToday.com, he said, is that we barely miss a story. Editors might still need to follow-up, but our readers alert us to news.

Yelvington advises media sites to start with a clean slate, focus on human needs and "act like two guys in a garage." If you hire a big company or act like one, the technology will be obsolete before you get to market. Thus, they used the open source Drupal CMS. Built the site in
six weeks - with not one meeting :)

Oct 05, 2006 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(1)

Discussion

1 comments about ''Act like two guys in a garage''

The link to Bluffton Today is http://www.blufftontoday.com/ ... one you have isn't to the site. JC

Posted by John Cutter at October 5, 2006 10:23 PM

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