'The editorial challenge'

At the Online News Association conference, BBC News Deputy Director Adrian Van Klaveren said:

- Yesterday was all about the editorial
- Today is all about the packaging
- Tomorrow will be all about the device and distribution

"But it should be about all of those: the content, the packaging and the distribution. That's the editorial challenge."

"We need to be asking ourselves what it is we're trying to do. If you don't know what exactly trying to do, that you will keep disappointing yourselves and your audience."

He also said we need to recognize the differences between the platforms.

"Web is not TV. Mobile is neither web nor TV....We have to think again about what is the best way to deliver content to our audiences."

Oct 07, 2006 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)
Tags: web2.0

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