All Business 2.0 journalists must blog

Business 2.0 editor Josh Quittner has charged every journalist at Business 2.0 with creating a blog and has soft launched in beta release a group contributed model where there is one blog that pulls content from all journalist blogs, as well as 18 individual journalist blogs, Rohit Bhargava reports.

Quittner says he sees the following benefits:

* Allows smarter and more engaged reporters
* Adding a requirement of 1-2 posts on business per day ensures continually updated content
* Offers more ad revenue opportunities across multiple sites
* Has CNN articles pointing directly to journalist blogs, offering reporters a personal stake and individual traffic
* Preserves the church and state separation issue of editorial versus journalism
* Releasing some editorial control offers faster turnaround and more cutting edge work
* Offering an edited "uber-blog" allows Business 2.0 to pull out the best content and feature it consistently

Oct 17, 2006 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)

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