Study: Users Prefer Moderated Sites

Sites debating whether to moderate comments might be interested in a new study from the University of Missouri-Columbia that finds that moderating online comments encourages readers to participate in sites.

From MediaPost:

Kevin Wise, assistant professor of strategic communication and co-director of the Psychological Research on Information and Media Effects Lab at MU’s School of Journalism, says Web users have learned by experience that without moderation, chaos often ensues online.

“The idea of having no moderation is initially appealing but in practice, if there is no moderation, bad things happen,” he says. “Threads get hijacked, flame wars break out.”

“People want to have the opportunity to have some kind of discussion, and keep things open,” Wise adds. “At the same time, what they don’t want is for the discussion to get totally sidetracked.”

Nov 13, 2006 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)

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