Best advice Rob Curley ever got
Rob Curley, the Vice President of Product Development for Washingtonpost.Newsweek
Interactive, says:
While I was at the Lawrence ( Kan.) Journal-World, Bill Snead taught me that it’s not about the technology, which can be more than a shock to the system for a person whose career is new media. Yet, I’m not sure it can be said enough. He emphasized to me that what our industry really is about is connecting with our audience. Technology is nothing more than developing new ways of connecting with our audience and giving them something that they never knew they needed, but love having.Bill always said we have to give our readers these little gifts and surprises whenever we can. The key is the connection, not the delivery method or the software. With every project, I now ask myself a million times, “How does this connect to our readers and what are they getting out of this?” Taking newspapers into the digital world isn’t about the coolest software; it’s about the coolest connection we can make with our audience.
Dec 09, 2006 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(1)
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1 comments about 'Best advice Rob Curley ever got'I'm not sure whether to laugh or cry. On the one hand, welcome to reality. On the other hand... don't you think it's a little bit late for crossing the atlantic ocean and finding "india"?
Posted by Falk Lüke at December 9, 2006 4:06 AM
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