Desert Sun paper embraces disruptive innovation

The Desert Sun in Palm Springs, California, is embracing "distruptive innovation" and making changes at a breakneck pace, as part of the American Press Institute project known as Newspaper Next, which is aimed at helping newspapers adapt to current market trends

Among the changes: Most reporters carry digital cameras, update their stories throughout the day and shoot video of their stories for the Web.

One of the underlying principles of Newspaper Next is speed, and it's one that [Executive Editor Steve] Silberman has embraced with abandon: "Go fast, and go faster than you think you can," he said at a September 27 API conference in suburban Washington, D.C., touting Newspaper Next. "Speed can be an intoxicant." In practice, that means launching a good idea as quickly as possible, dispensing with delays caused by too much fine-tuning, and working out the kinks once it's up and running. Another key principle is creative thinking. Anything that's different, counterintuitive or rattles the status quo is encouraged, even if it takes the form of a goofy cardboard hat that looks like a brain.

Jan 09, 2006 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)

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