Online video ad tips

Here are some tips about what sorts of online video ads work best:

* Video ads should ideally be 10 seconds, to a maximum of 30 seconds.

The 30-second recommendation is from the Interactive Advertising Bureau, while the Online Publishers Association says 10 seconds is the optimum length. Others suggest that it depends on the length of the content to be sponsored - for example, a 30-second spot is too long for a clip that runs only a couple of minutes.

* TV spots don't work online.

Online ads should be more interactive, entertaining and engaging than the typical TV commercial. Some TV spots can be repurposed or the outtakes from the shoot used for a more humorous online version. As for interactivity, users should be able to click on the ads and be transported to the advertiser's website for more info.

Jan 04, 2006 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)

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