Online NewsHour on the future of media
It includes a conversation with Mark Jurkowitz, associate director of the Project for Excellence in Journalism and a former media critic for the Boston Globe and the Boston Phoenix; Mary Hodder, founder and CEO of Dabble.com, a video search and social community Web site, and previously a researcher at the University of California Berkeley School of Information Looking at Digital Media; Adam Clayton Powell III, director of the Integrated Media System Center at the University of Southern California, and a former news executive at NPR and CBS; and Nicholas Lemann, dean of the Columbia University Graduate School of Journalism and a staff writer on the media for the New Yorker magazine.
Adam Clayton Powell III predicts:
In 2007, we're going to see the rise of microlocal applications of that, where you can go in and construct a 3-D model of your neighborhood or, if you're walking around with a cell phone, the cell phone will tell the system where you are, far more accurately even than now, and you will be able to get advertising to your cell phone.If you're going into a book store, you might get an ad on your cell phone saying, "Well, gee, people who head into book stores like this also liked," the sort of thing we get when we go to Amazon or one of the other online sites. And advertisers are willing to pay a very high cost per thousand for that kind of highly targeted information.
How this intersects with journalism, what the new grammar, the new conventions of telling a story when we have access to 3-D video, what those are, we don't know yet. We're barely learning now how to edit 3-D video.
Jan 04, 2007 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)
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