Internet May Enhance TV's Lure, Not Dim It
In the Feb. 12 issue of Fortune, senior editor Geoff Colvin says that the internet might actually amplify people's desire to watch TV.
WSJ summarizes the article:
The traditional TV networks no doubt are suffering amid competition from the myriad offerings on cable and satellite and the threats posed by TiVo and other recording devices, but the demand for the medium of television itself seems unquenchable, Mr. Colvin says.The argument against television usually goes like this: As the home personal computer offers ever more forms of entertainment, as YouTube makes more clips available and as cellphones acquire the ability to offer live broadcasts, people will shake off traditional TV's bounds of scheduled programming, get off the couch and slump instead in front of all the other exciting new technologies.
Except, Mr. Colvin points out, people seem to like the old TV experience more than ever. Nielsen Media Research shows that in the last television season, the average U.S. household watched eight hours and 14 minutes of television a day, a record -- and the figure doesn't include watching TV on the Internet.
Mr. Colvin suggests that the Internet, in this respect, is doing for television what the two-liter bottle has been shown to do for people's thirst for soft drinks: More availability means more consumption.
Jan 24, 2007 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)
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