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Digital Edge Award winners

The Digital Edge Award winners for this year were announced. Congratulations to Steve Yelvington for winning the Online Innovator Award.

Here is the complete list of winners of the Digital Edge Awards.



PRESS RELEASE - Las Vegas – Newspapers’ best online news, interactive communication and advertising programs received acclaim tonight during the presentation of Digital Edge Awards by the Newspaper Association of America’s New Media Federation. The 12th annual presentation of the “Edgies” took place at a ceremony held during NAA’s annual Marketing Conference at the Mandalay Bay Resort and Casino, Jan. 28-31.


The Digital Edge Awards, founded in 1996, recognize online publishers from newspapers of all sizes that engage online audiences with Web-enhanced news coverage and effectively deliver advertisers’ interactive marketing messages. This year’s winners were selected from 199 entries in nine categories – Best Overall News Site, Most Innovative Multimedia Storytelling, Most Innovative Visitor Participation, Best Design and Site Architecture, Best Classified Innovation, Best Use of Interactive Media, Best Advertising Program, Best Local Shopping and Directory Strategy, Best Local Guide or Entertainment Site.

 

“The Edgie Award winners are at the cutting edge of a changing industry,” said President and CEO of MediaNews Group Interactive and New Media Federation President Eric Grilly. “The winning sites and finalists exemplify the best in innovation and raw talent that NAA member organizations have to offer.” 

 

The list of Edgie winners follows.

 

Online Innovator

Steve Yelvington, Media Strategist for Morris Digital Works and Blogger, Yelvington.com

 

Best Overall News Site

 

Circulation less than 75,000

Naplesnews.com, Naples Daily News

 

Circulation 75,000-250,000

Roanoke.com, The Roanoke Times

 

Circulation Greater than 250,000

washingtonpost.com, The Washington Post

 

Most Innovative Multimedia Storytelling

 

Circulation Less Than 75,000

Studio 55 vodcast

Naples Daily News

 

Circulation 75,000-250,000

John Muir Trail blog, The Fresno Bee

 

Circulation Greater than 250,000

Chicagotribune.com, Chicago Tribune Interactive

 

Most Innovative Visitor Participation

 

Circulation Less Than 75,000

Savannahnow.com, Savannah Morning News

 

Circulation Greater than 250,000

Gasparilla – The Movie, TBO.com

 

Best Design and Site Architecture

 

Circulation Less Than 75,000

Lawrence.com, World Online

 

Circulation 75,000 to 250,000

Statesman.com/austin360, Austin American-Statesman

 

Circulation Greater than 250,000

StarTribune.com, Star Tribune, Minneapolis

 

Best Classified Innovation

 

Circulation Less Than 75,000

Gainsville Sun online classifieds and GainesvilleList.com, The Gainesville Sun

 

Circulation 75,000 to 250,000

Hartford Courant Pets, The Hartford Courant

 

Circulation Greater than 250,000

MiamiHerald.com – Pets Classifieds, Miami Herald

 

Best Use of Interactive Media

 

Circulation Less Than 75,000

Pigskin Review, Amarillo.com/Amarillo Globe-News

 

Circulation 75,000 to 250,000

RandomThis, Knoxville News Sentinel

 

Circulation Greater than 250,000

azcentral.com - wireless

azcentral.com and the Arizona Republic

 

Best Advertising Program

 

Circulation Less Than 75,000

Latest News Expandable Ad – Prime Home Builders

Naples Daily News

 

Circulation 75,000 to 250,000

PalmBeachPost.com/ Mobile Ad Services Program, PalmBeachPost.com

 

Circulation Greater than 250,000

Tampa Bay Hooters Swimsuit Pageant & Beach Party, St. Petersburg Times

 

Best Local Guide or Entertainment Site

 

Circulation Less Than 75,000

Lawrence.com, World Online

 

Circulation 75,000 to 250,000

Spokane7.com, Spokesman Review

 

Circulation Greater than 250,000

Vita.mn, StarTribune.com

 

Best Local Shopping & Directory Strategy

 

Circulation Less Than 75,000

Naplesnews.com Restaurant Guide, Naples Daily News

 

Circulation 75,000 to 250,000

Tri State Home Show, Evansville Courier Company

 

Circulation Greater than 250,000

ShopMinnesota, Star Tribune 

Jan 29, 2007 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(1)



Discussion

1 comments about 'Digital Edge Award winners'

I'm concerned. I really am. I haven't taken the time to peruse the other winners, but am personally familiar with Statesman.com, the online component of the Austin American-Statesman, and it deserves no awards for its design and architecture. The content is less than engaging; the format is non-descript; the multimedia functions are difficult to navigate; there are few places available for reader comment; their bloggers are disconnected from the larger Austin blogging community; few visit the site. The Statesman does not engage the reader/viewer/blogger/watcher/commentor.

In my humble opinion, it is very telling that Statesman.com is winning awards yet failing to attract followers. In short, Statesman.com has missed the point with their website and should be disqualified. No matter how clean and pretty it looks, it doesn’t get the job done.

Posted by Adam Steed at March 12, 2007 1:06 PM



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