Consumer-generated Super Bowl ads attract interest

More than twice as many Americans surveyed (27 percent) said they thought the consumer generated commercials aired during the Super Bowl would be more entertaining than thought the professionally-produced commercials would be (13 percent), according to comScore Networks.

During this year's Super Bowl, some brands will be joining the consumer generated content bandwagon by airing commercials created, filmed, and produced by members of the general public. Among the brands intending to air these commercials are Doritos, Chevrolet, and the NFL. In the months leading up to the Super Bowl, Doritos promoted consumer generated ads for its brand at http://www.crashthesuperbowl.com , where people could view and vote for their favorite submissions. From January 1st through January 28th, the site attracted 227,000 unique visitors, which demonstrates the broadening appeal of the consumer generated content phenomenon.

Feb 04, 2007 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(1)

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1 comments about 'Consumer-generated Super Bowl ads attract interest'

I think consumer-generated ads are the way to go!
Derrick
NewsToob.com

Posted by derrick at February 4, 2007 1:25 PM

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