User-generated content isn't free

Howard Owens points out that media companies thinking they can leverage user-generated content for free are fooling themselves.

"To do UGC right is far from cheap. It takes good people and good software."

He points to the Denver Post's successful YourHub.com, which employees 25 people to solicit, edit and manage the content.

YourHub is doing very well in Denver, but not as well in other communities where the YourHub infrastructure has been syndicated. "Some places seem to think that this thing will run itself, and that's a problem," editor Travis Henry told Poynter's Amy Gahran. "It takes a lot of hands-on involvement to grow the kind of community you need to make this business work."

(Here's a behind-the-scenes look at YourHub.com from Poynter's Amy Gahran.)

Feb 12, 2007 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)

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