Why journalists should blog
Chris Cobbler, publisher of the greeleytrib.com, says all journalists at newspapers should blog.
Blogging helps you better understand your audience. The hallmark of any blog is the ability for readers to post comments to what you write. By having this regular conversation with readers, you learn what hits and what misses.For newspapers that are rapidly becoming irrelevant to a growing number of people, this is a huge issue. If you write post after post that garners no response, then it ought to be telling you something. In print, we’ve been able to kid ourselves for decades that every reader is savoring every word of our prose. Online, it’s painfully clear what readers do and don’t care about.
Feb 23, 2007 | E-MAIL | SAVE | PRINT
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3 comments about 'Why journalists should blog'Hi Chris,
> If you write post after post that garners no response, then it ought to be telling you something.
- i would trust better the statistics of each articles than reactions on it. Stats help to understand what are the interests of visitors (a tool that print news paper can hardly use). Comments are posted mainly on the ground that some articles release a hot or arguable information ..
Cheers
Philippe Baret
Posted by philophil at February 23, 2007 8:18 AM
As a newly blogging book reviewer-journalist, I'm inviting all interested souls to stop in and say hello at my blog, which is www.writingdoctor.typepad.com.
Posted by www.writingdoctor.typepad.com at March 1, 2007 11:32 AM
I'm the bureau chief for a group of New York-based financial newspapers and magazines, and have been stationed in Shanghai for the past three years. The folks at the SPJ's International Journalism Committee finally talked me into starting a blog, which they host for me here: http://spj.org/blog/blogs/ijc
Posted by Maria Trombly at April 13, 2007 1:46 AM
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