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APME survey: Newspapers see demand for video

APME's first survey on multimedia issues got 13 responses, ranging from members just getting into New Media to others with highly developed strategies. Several panelists mentioned a prime need for more video to meet a burgeoning public appetite for visual news.

Lou Ferrara, AP's deputy managing editor for multimedia, drew these conclusions from the survey and noted the breadth of AP's online content for members' needs:
The responses demonstrate clearly that newspapers are in the midst of massive change and are looking for the best ways to take advantage of multimedia and online video. The AP provides an array of content in the form of photo slideshows with audio, online video and interactive graphics. Members who use the AP's Hosted news platform receive these as part of that package. Others acquire multimedia features and video from the AP through other services.

It's evident that newspapers need to focus on what exactly their strategy is going to be for online and what role multimedia plays. Multimedia has the potential to create stickiness to newspaper Web sites and increase the amount of time spent on sites. However, editors of newspapers will need to focus on where to put their resources to take advantage of that. The AP can clearly provide lots of material on national, international and regional stories that would free resources at news sites to focus on multimedia that may be of local interest.

March 7, 2007 | BY JONATHAN DUBE

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APME survey: Newspapers see demand for video