New tools help TV newsrooms go multi-platform
As newsrooms' head count remains the same, or even declines, automation, editing and graphics vendors are taking on stations' challenge. They are offering an array of software-based tools that streamline many facets of the news-production chain.Major trends include desktop-based editing and graphics tools that enable journalists to do more and provide built-in functionality for automatically repurposing content for the Web.
Device-automation systems that allow software to replace people for certain newscast functions, such as camera control or graphics output, are also gaining popularity (with management, at least) as broadcasters either cut staffs or reassign personnel for new-media production.
“Whether it's editing, newsroom systems or on-air graphics, everything we're doing right now is leaning toward not only accommodating what [stations] have traditionally done but also leaning toward new mediums,” says Johnathon Howard, director of on-air product management for Avid. “The newsroom system now has to be able to support RSS feeds and broadcasting to mobile phones. You have more and more distribution methods, but customers want to use the same amount of people, if not less. That makes our technology have to be as flexible as possible.”
Mar 26, 2007 | E-MAIL | SAVE | PRINT
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1 comments about 'New tools help TV newsrooms go multi-platform'There is always a very fine line that separate the two. And when defining what is propanganda from genuine reporting it becomes very difficult. A balance should always be struck, irrespective of which side one would prefer.
So when we see News Reports coming on Television, CNN, BBC, AlJazeera,CBS, ABC, SKY and FOX, the coverage easily shows the message being pushed. Which makes it very difficult to distiguish what the differences, between propanganda and democracy. I was in Zimbabwe and the message was that the streets were full of thugs, drunken Zanu-PF mobsters, beating up MDC Supporters. The Red Finger subject is another story, I was on the streets and did not vote, yet the story was that those who didnt vote were going to be killed. That is millions of people.
Somalia is in a crisis, Darfur is in a crisis, so how come the UN or the international community has not sent a strong force to restore democracy and stability in just those two incidences. Much more is at play here, and how come the independent media are not picking it up?
1884-85 Berlin Conference was influence by the so-called G8 countries, WHICH BECAME SO WEALTHY BECAUSE OF PLUNDERING RESOURCES OF AFRICA. The problem now is that most of Africa is suffering because the civil wars which just blow up anytime in Africa start from innocent disputes, created by the very same greedy European countries which want to control the resources of Africa which they think they are the rightful owners. This is the problem they are having with Robert Mugabe, as he is challenging why, should Africans be begging for survival and for mere food when their resources and wealth is being taken away on a daily basis by people who are talking about democracy when they themselves do not even practice it within their own countries and anywhere else, especially through the coups which they are causing in Africa.
Thuthukani Mkhize
PhD Economics
Posted by Thuthukani at June 29, 2008 1:17 PM
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