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Slate Launches Second Green Challenge To Reduce Carbon Emissions

The Slate Green Challenge launched today, encouraging people to go on a seven-week “carbon diet” to shed unwanted pounds of carbon dioxide emissions. In collaboration with the eco-Web site Treehugger.com, Slate is again asking Americans to consider their own contributions to global warming, challenging them to reduce the amount of carbon dioxide that individuals put into the atmosphere by 20 percent.

Last October, more than 30,000 people signed up for Slate’s Green Challenge, shedding more than 60 million pounds of carbon dioxide emissions. In response to feedback from readers, this year’s challenge will cast a wider net to give credit to the already CO2-conscious and offer more carbon-cutting actions to encompass everyone from apartment dwellers to bus riders to people in warmer climates.

Each week of the Green Challenge opens with a short quiz, followed by easy actions people can take to reduce their individual carbon output. Once participants have registered, Slate will monitor individual progress in losing carbon poundage and collective poundage lost by individuals taking the challenge. Those who miss the launch date may start at any point by taking the initial quiz.

Apr 16, 2007 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)
Tags: web2.0



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