Media to move to Web, Gates says
Microsoft Chairman Bill Gates laid out his vision of the future of media last week, and painted a grim picture of the transition for traditional media.
"We're saying newspapers will go online, and there will be massive innovation that comes out of that," Gates said. "We're saying that TV, the biggest ad market in the world, will completely go online and have the kind of targeting interaction that you only get out on the Web today.
"As dramatic as things happening on the Web are, that's actually what all advertising ... will be in the future....
"I have a lot of friends in the newspaper industry and, of course, this is a tough, wrenching change for them, because the number of people who actually buy, subscribe to the newspaper and read it has started an inexorable decline," he said.
May 13, 2007 | E-MAIL | SAVE | PRINT
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1 comments about 'Media to move to Web, Gates says'As news goes more and more digital, TheNewsRoom.com has found a way to capitalize on maintaining brand integrity for media. Anyone with a website or blog can get paid for these viral media clips and articles that are viewed on their sites. Maybe this will be the next AdSense! TheNewsRoom.com already has licenses with AP, Reuters, CBS, and many more.
Posted by Anonymous at May 13, 2007 10:58 PM
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