The high price of user-generated content

The New York Times:

Companies have found that inviting consumers to create their advertising is often more stressful, costly and time-consuming than just rolling up their sleeves and doing the work themselves. Many entries are mediocre, if not downright bad, and sifting through them requires full-time attention. And even the most well-known brands often spend millions of dollars upfront to get the word out to consumers.

May 27, 2007 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(2)

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2 comments about 'The high price of user-generated content'

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Posted by Resimler at May 27, 2007 10:12 PM

Consumers creating ads? You're joking, of course. Mad Ave will be up in arms and shooting their former employers.

Posted by Catmoves at June 1, 2007 7:23 PM

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