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AP Hires Firm To Track Online Content

The Associated Press has tapped the Attributor Corporation to monitor and track their online content, to "fingerprint" AP copy to identify and document where it appears on the Internet and spot copyright violations.

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A significant debate is underway in the courts, the Congress and federal regulatory agencies regarding decisions that are being made within the electronics, content and computer industries - about how to best protect copyrighted material in a digital world. Right now the internet is not safe for users to view or download files without potentially infringing on copyrights and suffering large fines, penalties or even worse.

An ever-increasing number of unlicensed downloads are taking place in private homes all over the world. According to recent data, over twelve million people are simultaneously sharing 1.08 billion music, movie, and software files on the Internet at any given moment.

Imagine a person or child sitting down in front of a Television with a remote and selecting a few dozen channels or video on demand selections and finding out later that they have committed copyright infringement and are being asked to pay several hundred thousand dollars in fines. What makes this even worse is there is really no way to determine if a certain piece of content is appropriate for use, copyrighted or not, until the damage is already done.

A typical internet user does not build the internet applications, program the search engines, or manage the internet networks that they use. More could be done with these key elements of the internet to insure that standards are set that provide a higher degree of safety from copyright infringement or exposure to inappropriate content. We live in a society that requires people to wear seat belts; Why?, because they provide an additional layer of protection from unnecessary injury.

A national copyright and rating data base could serve as a seat belt for the internet to protect users from injury as well. Copyrighted materiel could be registered along with an associated audience rating of the content allowing internet applications, search engines and network operators to establish national standards for digital rights management.

Now is the time for us all to work together to provide a level of protection from unnecessary injury and make the internet safe again for average citizens in their homes.

Thank you for your leadership in this important social and technological issue.

Posted by JL at October 21, 2007 10:44 PM

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